Is your agent on par?

Questions to ask your agent to ensure they are on track – giving you the best chances in this market.

1. Understanding the Property and Buyer

Has your agent clearly identified your home’s unique selling features, including lifestyle factors and neighbourhood appeal?
Do the agents showing your house understand its history and the history of the area, and are they able to communicate it to potential buyers?
Have they told you which buyer segments they are targeting in their marketing, and why?
Have they provided a current local market report showing recent trends and buyer demand in your area?

Did your agent provide a comparative market analysis (CMA) with evidence of recent comparable sales to support their suggested asking price?
Have they explained their pricing strategy and how it fits with current buyer behaviour?
If your home has been on the market for a while with little interest, have they revisited their pricing assumptions?

Before listing, did your agent advise you on how to present your property—cleaning, decluttering, touch-ups, staging, or virtual staging?
Have they made any recommendations based on viewing feedback since the property was listed?

Has your agent arranged for professional photography and videography that truly showcase your home?
Do you feel the media they've created compares favourably with the best listings you’ve seen?
Have they made a bespoke brochure that highlights what makes your home special, or does it look generic?

Where exactly has your property been listed—on portals, personal websites, or other platforms?
What steps are they taking to ensure your listing is highly visible to the right buyers online?
Do they have an Instagram account, and how many followers do they have? How does this compare with other local agents? Have they posted about your home?
(This is a powerful channel to reach local buyers, who browse properties differently than they used to.)
Have they created targeted ads for platforms like Facebook, Instagram, Google, or LinkedIn?
Have they used retargeting (remarketing) campaigns to recapture interest from online viewers?
Do they use creative formats like single-property websites, reels, or interactive posts to engage buyers?
Have you asked your agent what digital campaigns they’ve launched to promote your property beyond the portals?

Has your agent explored traditional media such as magazines, newspapers, flyers, or radio to market your home?
Do they have a plan for print advertising or distribution within your neighbourhood?

Have they used hyper-local methods like branded signs, geo-targeted mailers, QR codes, or door-to-door flyers?
Are they leveraging buyer footfall in your area through creative local outreach?

Has your agent shared your property with their full agent network and local business contacts?
Have they sent an email blast or newsletter to their database of buyers and sellers?
Have they listed it on a broker tour or caravan to build agent awareness?
How frequently do they provide you with seller updates, and what do those include?

Have they held open houses, virtual tours, or private appointment-only showings?
Did they follow up with attendees and provide insights or suggestions after each showing?

Can they show proof of selling similar homes for more than competitors, possibly even setting local records?
Can they provide references from their last 10 sellers?
Do they personally handle all viewings and buyer interactions, or do they delegate these to others?
Have they advised you whether now is the right time to sell—or would it be smarter to rent and wait for the market to improve?
Have they spoken you through how they will market the property differently from other agents, including the detail in the questions above?